Campaign created to raise awareness The Legend, the burger with which Ruar Street Food participated in the competition for the best burger in Spain.
The idea was to build the campaign from the brand's own identity and connect the launch with the urban community that is part of its universe.
We invited profiles linked to the skater scene, graffiti artists, dancers and other urban talents—to try The Legend and share their opinion, but also to tell their own story, their relationship with the city and their way of understanding urban culture.
